CRAFT is a unique strategic approach developed by Midas Projects as a life-cycle methodology to support successful relationship building and the application of collaborative business models. Its methodology is the core of the world’s first standard for collaborative business relationships ISO 44001 published in 2017. The challenge for any organisations in developing collaborative pro-grammes is to establish a route map against which to create sustainable business relation-ships. The CRAFT eight stage model provides framework that supports development through the life cycle of a relationship from concept to closure.

CRAFT stands for Collaborative Relationship, Assessment, Fulfilment and Transformation comprising multiple practical guides, tools, and workshop applications. CRAFT brings together in a holistic manner the tried and tested approaches to building business relationships. It operates on the simple principle that the management of each business  relationship is a process that can be applied to all types of collaborative relationships to improve their effectiveness.

The starting point in managing a Collaborative Relationship is to assess the current situation as to its quality, effectiveness, and underlying strength. Assessment in a logical, manner, and address potential obstacles and barriers arising from more traditional contracting relationships. The Fulfilment focuses on the individual and joint objectives of the participants to towards were goals and expectations are agreed and processes put in place to help deliver the agreed outcomes. Transformation is designed to take a relationship forward to provide a productive and constructive approach to improve the profitability and competitiveness. Whilst each business relationship is unique, there are many common aspects in the effective implementation, management, and a structured exit strategy.